Rovio remains one of the biggest mobile games developers in terms of reach, although its revenues have been eclipsed by firms like Supercell and King, with games like Clash of Clans and Candy Crush Saga making hundreds of millions of dollars from in-app purchases.Īngry Birds Go! was Rovio’s big move into free-to-play gaming, although it has yet to challenge those games in the app store top-grossing charts – at the time of writing, it’s the 137th top grossing iPhone app in the US, for example.Īngry Birds Stella plays into Rovio’s wider strategy of making money from licensed products and other spin-offs, though. The new characters are also likely to feature in Rovio’s first Angry Birds film, which the company says will be released on 1 July 2016.
“The Angry Birds Stella story will live and evolve across physical and digital, bridging them in fun and innovative ways.” “Angry Birds Stella is breaking the mould by introducing strong, passionate characters who really stand for something, while adding plenty of action and reality into the mix,” said Rovio’s chief executive Mikael Hed. Rovio’s announcement carefully steers clear of mentioning girls or women specifically, but refers to “inspiration, empowerment and other real issues” as its themes. Unveiled on its own Tumblr blog, Angry Birds Stella looks like a more female-focused line for Angry Birds – its equivalent of Lego Friends.
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